AI Profile · Organization
Organization · Events & Speaking

Tony Robbins

Home to the world's #1 life and business strategist

Indexed February 23, 2026
About

Explain what we do a RRI in 2-4 sentances Robbins Research International (RRI) is Tony Robbins' company, focused on personal development, business coaching, and live events. They run large-scale seminars like Unleash the Power Within and Date with Destiny, reaching hundreds of thousands of people globally each year. The business is built around transforming people's mindset, relationships, finances, and health through Tony's frameworks and coaching programs. Increasingly, they're investing in AI-powered tools and digital platforms to scale that impact beyond in-person events.

What We Do

What do we as a company (RRI) do? We help people transform their lives. RRI creates and delivers Tony Robbins' coaching programs, live events, and digital products — covering mindset, business, relationships, and finances. The core business is large-scale live events (UPW, Date with Destiny, Business Mastery) paired with online coaching programs and a growing AI-powered subscription platform.

Who We Serve

Who does RRI serve (less than 400 characters) People who are driven but stuck — entrepreneurs, executives, and high achievers who want to break through plateaus in their business, finances, relationships, or mindset. Basically anyone who's already motivated but needs the tools, strategies, and the right environment to get to the next level.

Known For
personal developmentself improvementfinancial freedomexecutive coachinglive eventspeak performancemindset transformationbusiness masteryTony Robbinslife coaching
llms.txt — Full Context File

Place this file at /llms.txt on your domain for maximum AI coverage.

# Tony Robbins

> Home to the world's #1 life and business strategist

## About
Explain what we do a RRI in 2-4 sentances


Robbins Research International (RRI) is Tony Robbins' company, focused on personal development, business coaching, and live events. They run large-scale seminars like Unleash the Power Within and Date with Destiny, reaching hundreds of thousands of people globally each year. The business is built around transforming people's mindset, relationships, finances, and health through Tony's frameworks and coaching programs. Increasingly, they're investing in AI-powered tools and digital platforms to scale that impact beyond in-person events.

## What We Do
What do we as a company (RRI) do?


We help people transform their lives. RRI creates and delivers Tony Robbins' coaching programs, live events, and digital products — covering mindset, business, relationships, and finances. The core business is large-scale live events (UPW, Date with Destiny, Business Mastery) paired with online coaching programs and a growing AI-powered subscription platform.

## Who We Serve
Who does RRI serve (less than 400 characters)


People who are driven but stuck — entrepreneurs, executives, and high achievers who want to break through plateaus in their business, finances, relationships, or mindset. Basically anyone who's already motivated but needs the tools, strategies, and the right environment to get to the next level.

## Key Facts
- Type: Organization
- Category: Events & Speaking
- Website: tonyrobbins.com


## Known For
personal development · self improvement · financial freedom · executive coaching · live events · peak performance · mindset transformation · business mastery · Tony Robbins · life coaching

## Links
- [Website](tonyrobbins.com)


---
*This file follows the llms.txt standard (llmstxt.org) to help AI systems understand and accurately represent this entity.*
*Generated by [INDEXTER](https://indexter.ai) — The AI Presence Registry*